Propaganda was one of the most important tools the Nazis used to shape the beliefs and attitudes of the German public. Through posters, film, radio, museum exhibits, and other media, they bombarded the German public with messages designed to build support for and gain acceptance of their vision for the future of Germany. The gallery of images below exhibits several examples of Nazi propaganda, and the introduction that follows explores the history of propaganda and how the Nazis sought to use it to further their goals.
Introduction to the Visual Essay
The readings in this chapter describe the Nazis’ efforts to consolidate their power and create a German “national community” in the mid-1930s. Propaganda—information that is intended to persuade an audience to accept a particular idea or cause, often by using biased material or by stirring up emotions—was one of the most powerful tools the Nazis used to accomplish these goals.
Hitler and Goebbels did not invent propaganda. The word itself was coined by the Catholic Church to describe its efforts to discredit Protestant teachings in the 1600s. Over the years, almost every nation has used propaganda to unite its people in wartime. Both sides spread propaganda during World War I, for example. But the Nazis were notable for making propaganda a key element of government even before Germany went to war again. One of Hitler’s first acts as chancellor was to establish the Reich Ministry of Public Enlightenment and Propaganda, demonstrating his belief that controlling information was as important as controlling the military and the economy. He appointed Joseph Goebbels as director. Through the ministry, Goebbels was able to penetrate virtually every form of German media, from newspapers, film, radio, posters, and rallies to museum exhibits and school textbooks, with Nazi propaganda.
Whether or not propaganda was truthful or tasteful was irrelevant to the Nazis. Goebbels wrote in his diary, "no one can say your propaganda is too rough, too mean; these are not criteria by which it may be characterized. It ought not be decent nor ought it be gentle or soft or humble; it ought to lead to success."1 Hitler wrote in Mein Kampf that to achieve its purpose, propaganda must "be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away."
Some Nazi propaganda used positive images to glorify the government’s leaders and its various activities, projecting a glowing vision of the “national community.” Nazi propaganda could also be ugly and negative, creating fear and loathing by portraying the regime’s “enemies” as dangerous and even sub-human. The Nazis’ distribution of antisemitic films, newspaper cartoons, and even children’s books aroused centuries-old prejudices against Jews and also presented new ideas about the racial impurity of Jews. The newspaper Der Stürmer (The Attacker), published by Nazi Party member Julius Streicher, was a key outlet for antisemitic propaganda.
This visual essay includes a selection of Nazi propaganda images, both “positive” and “negative.” It focuses on posters that Germans would have seen in newspapers like Der Stürmer and passed in the streets, in workplaces, and in schools. Some of these posters were advertisements for traveling exhibits—on topics like “The Eternal Jew” or the evils of communism—that were themselves examples of propaganda.
- 1 : Quoted in Joachim C. Fest, The Face of the Third Reich: Portraits of the Nazi Leadership (New York: Da Capo Press, 1999), 90.