The killing of Cecil the Lion on July 1st attracted both heavy news coverage and a flurry of responses on social media. An interesting thread emerged from these responses: questions about how people can become so outraged over the death of a lion on the other side of the world, when there are larger scale, or more local, stories of individuals and groups of people suffering unspeakable violence and injustice. The underlying theme that unites many of these confrontations is “Which story about tragedy or injustice is more worthy of our attention?”