A Muslim widow examines body bags containing the remains of recently exhumed victims of the 1992 “ethnic cleansing” campaign waged by Serbs against their Muslim neighbors (July 2001). Exhumations of mass graves began in 1996 and are expected to last for many years to come. Nearly 30,000 Muslims—most of them civilians—were listed as missing at the end of the war; most are believed to have been victims of “ethnic cleansing.”
According to Dr. Paul Slovic, professor of psychology at the University of Oregon, people are a lot more likely to respond to imagery of people suffering than to respond to a high number of people suffering. An image of an individual in need will garner more donations than an individual who represents a large group of people in need, or just the large group on its own.