Brand Identity Guide (Narrative Framework)
Information defining Facing History as a brand, and how to communicate through that lens.
An identity is not just a logo, a tagline, or a design. It is a promise—a promise that when someone engages with us, they’ll have an experience that has value to them.
What is the Brand Identity Guide?
It is a tool we designed for Facing History staff to use whenever they are communicating about Facing History. It is part educational, part practical, and (hopefully) part inspirational!
What is included in the guide?
- Research methodology and findings (what's behind the content)
- Mission and values summary
- Motivational profiles (how we think about our audiences)
- Positioning statements
- Our personality and voice
- Narrative themes
- Voice, tone, and style guidelines
- Writing for accessibility and inclusion
